I guess one of “Obama’s Changes” will be quick action in government. From a marketing point of view, time kills all deals and for government, getting a website up and running is typically this huge, painful and slow process. Committees, political strategists, poll gurus and media analysts are usually all involved before even a bland piece of government brochure-ware sees the light of day.

Brand Obama is not having that. Overnight, Brand Obama has been feverishly at work on Change.GOV and it is now live, less than 48 hours after he won the election. Change.GOV looks to be the portal for the new Obama government with the Obama agenda, complete with the ability to share your own ideas. My past US Representative never wanted to hear from me. If I wrote in complaining, all I would get back is a snide letter more or less telling me I was uneducated about the issue and I needed to trust in the President. That has been my recent experience with government, adult to child and I am on the kindergarten end of the relationship.

Moving back to Brand Obama, his new Change.GOV almost seems… competent. I rarely am impressed with the marketing savvy of politicians. I have some past experience with political strategy and you would be amazed how candidates would sabotage themselves by ignoring common sense results from focus groups. So when a politician pulls off something like the Webbie deserving BarackObama.com, and it turns out not to be a web fluke, but a well thought out social media strategy, it gives one… oh, what is the word I am looking for here?

You know… ah yes.

Hope.

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