Storm Bear World v9.0 - strategy :: design :: interactive » Facebook http://www.stormbear.com Caution - Mad Artist Ahead Fri, 19 Aug 2011 01:09:42 +0000 en hourly 1 http://wordpress.org/?v=3.0.4 The future of HR was here 2 years ago http://www.stormbear.com/2009/03/30/the-future-of-hr-was-here-2-years-ago/ http://www.stormbear.com/2009/03/30/the-future-of-hr-was-here-2-years-ago/#comments Tue, 31 Mar 2009 03:39:46 +0000 stormbear http://www.stormbear.com/?p=264 I have a long-term client that is in the headhunting business. This downturn (harsh plunge) of the economy has done them no favors or anyone for that matter. They are always looking for ways to leverage technology to make their business more reliable, more responsive and more profitable. They are the first headhunter shop to install an IBM 34 to run their custom resume enterprise app.

Flash forward to today, they are just now learning how to empower their business with LinkedIn. They have been big believers in Monster, CareerBuilder and HotJobs. Does any of you know someone who has gotten a job through one of these services recently? When job searching, I have used those three sites, and never get any response. To me, it is like putting a resume down a big dark hole. I know when I submit there, I will probably never hear from anyone. CraigsList is a different story. There I get responses, even though it might end with a signed contract, I do hear from people, make business relationships and grow my network.

The future of HR is not going to be found in Monster, CareerBuilder or Hotjobs. LinkedIn makes it kinda easy to find candidates, Facebook makes you work for it. Where LinkedIn is a top-down data delivery system, Facebook requires a mixture of top-down and grassroots work to find candidates. The latest media darling that is now being used in employee placement is Twitter. With Twitter, there is elbow grease involved. Using Twitter for finding employees is a total grassroots effort – networking in its purest form… and it has been around for more than 2 years.

Success in employee placement, today and in the future, will depend on how well your you can mine social data. The days of having it handed to you are more or less over, and that is a blessing. Now when you advertise a job on a site like Monster, you open yourself up to a deluge of resumes and the grid on your time becomes heavier the more jobs you advertise. For some, ten job listings on Monster a week is 10,000 resumes to sort through a week. Even on Craigslist, I know of local jobs that have received 400, 500 and 700 responses. Cold calling is mostly fruitless, spam filters kill off all but a few unsolicited email attempts. Today the answer is the trifecta of LinkedIn, Facebook and Twitter. The answer has been staring us in the face for 2 years. Who knows what next year will look like.

Now if I could just sort tweets by hash tag and location…

Storm Williams is a freelance creative director in the San Francisco Bay Area, specializing in branding, strategy and interactive.

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