Coming Soon To Linden Labs (someday)

This is a short film by Bruce Branit about a man making the world he wishes he lived in. his design process could be what a metaverse work environment could be. The only difference is, their is no sex bed in this short film… well there is a bed at the end… never mind.
World Builder [...]

Why did Lively fail? Where do I start?

The NYT has reported on the demise on Google’s 3D metaverse product, Lively.
In my work as creative director, I do a fair amount of projects in Second Life, so I know where the hype ends and ROI begins. It took only a few minutes to determine that Lively had a very limited shelf life. Their [...]

Group Therapy In Second Life

Wherever people gather there is the chance for humanity to impart itself upon those gathered.
We should expect no less from Second Life.

In a garden pavilion on an island, I sat with an assortment of human beings – one clad as a teddy bear wearing a Santa hat, another as a brazen vixen, a blue man, [...]

BFS featured on Metaverse TV

I appeared in Second Life last week for a taping of The Late Show with Angelico Babii.
My avatar name is StormBear Hitchcock and he was the last guest of the night. We discussed the the creation of Books For Soldiers and the technology used to bring Books For Soldiers to Second Life.
Angelico’s show is [...]

My interview with Robert Freedman

Last summer, Robert Freedman interviewed me about Second Life and how I develop projects in Second Life for Fortune 500 companies.
I promptly forgot about the interview until Robert emailed me over the holidays and told me it was out. I have to admit I cringed a bit, not knowing how I would be quoted. Would [...]

CNBC profiles Second Life

CNBC ran a story on Second Life and how SL is creating a new economy much in the way eBay has. One woman profiled is on track to make over $80,000 in US dollars this year from the sales of her clothing line in Second Life. Her initial investment was a tad over $500.
The video [...]

Town Called Dobson in Second Life

I am planning a Second Life presence for TCD during Yearly Kos, the convention for Daily Kos users and fans. This year at Yearly Kos, they will be streaming video of the panels and speeches into a special area set up in Second Life for those of us who can’t get to the in-person meeting [...]

Books For Soldiers Donation Center Opens in Second Life

SLURL – click here to teleport to the donation center.
It is difficult to explain what Second Life is, the same way it is difficult to explain what the web is to someone who has never heard of the Internet.
Second Life (http://secondlife.com) is an online 3D video-game like environment. The difference is you can build whatever [...]

I love this – the anti-war movement come to Second Life!

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